Peter Shakespeare – Director
When you reach a crossroads; being able to turn to someone who understands your challenges, who can help to point you in the right direction, is invaluable.
This is the philosophy behind Junction Media. We specialise in helping businesses like yours to communicate your messages and promote your business? Not sure what to do or how to do it? Then speak to us…Junction Media has the professional skills and experience to help get you on the right track.
Over the last 24 years’ I have worked within a variety of industry sectors. In my experience: great teamwork, openness and honesty, understanding the market, knowing your competitors and creating a strong brand with compelling messages is a strategy behind many successful ventures.
A a business journalist I edited two national trade magazines before becoming the publisher at one of the UK’s largest membership organisations. This gave me the insight and skills to create great content and communicate powerful messages.
As a director of marketing and communications with the support of my team, I conceived and implemented a new content led marketing and corporate communications strategy. This focused on refreshing and building the association’s corporate brand to reflect a new vitality, direction and identity for the business. We changed the way the business engaged with its customers (7,000 member companies) and external stakeholders and how it was perceived.
In the space of 12 months, following a major corporate restructure, we re-branded the business. This involved a complete re-design for its award winning magazine, its corporate website and producing a new corporate identity guide.
I played a pivotal role in planning and launching a new and highly successful national awareness week to raise both the association’s profile and that of the industry it represents.
I also planned, supported and delivered several major events including, conferences, lunches and exhibition stands. These combined activities helped to raise our media and industry profile resulting in significantly improved membership retention and recruitment.
I am very passionate about good communications. I like to listen and learn before working with people and organisations to achieve great results. And I am professional about what I do. I am a creative writer and thinker and will not settle for second best.
If you need help getting your business noticed, on track and in the fast lane, then call me at Junction Media today.