The much mooted Euro 7 exhaust emissions standard was a hot topic at the 2016 IAA commercial motor show in Hanover. Junction Media's Peter Shakespeare was invited to the show by MAN Truck & Bus and was on a mission to investigate the implications of the EU's next pollution busting …
Is Print Advertising Still Valid?
In today’s crowed media arena print advertising gets little press. Internet and social media marketing has become so popular and fashionable that the traditional method of raising brand awareness seems to have fewer and fewer supporters. Indeed, as a magazine publisher, I found hitting display …
Small business marketing to up Snail Mail
In a bid to promote its new MailshotMaker service, the Royal Mail has published a report on small business marketing trends. It surveyed 250 decision-makers at UK small businesses to explore the challenges they face. The report states that small businesses in 2016 are on the whole knowledgeable …