Your content marketing strategy should include an element of thought leadership. After all, the great UK consumer likes nothing better than to listen to an expert. Martin Lewis, the nation's favourite 'Money Saving Expert' has grown a massively successful business out of becoming the financial …
Are you prepared for a PR crisis?
It is a sad fact that many organisations and businesses facing a PR crisis, lack a crisis communications strategy and just don’t know how to handle the fallout when the wave of bad publicity hits. It is probable that most businesses will know if a breakdown in communications, or a failure of a …
Is SEO really a black art?
SEO and digital marketing is a global industry that has grown up around helping businesses get noticed in the virtual world. What is SEO? SEO (or Search Engine Optimisation) is the process of ensuring your website ranks highly with the search engines so your customers, or potential customers, …