The founder of SONY, Akio Morita, once said: “I have always believed that the company name is the life of an enterprise. It carries responsibility and guarantees the quality of the product”. Traditionally branding has been all about creating unique identities and positions for products and …
What Is Content Marketing?
Most consumer groups shun traditional forms of marketing. Today, many people use the ability to skip TV ads, bin junk mail and unsubscribe from marketing email to avoid blatant messages that say ‘buy me!’ Consumers increasingly want to create their own journey and this involves the desire to …
Press releases explained for small businesses
Have you ever wondered why your press releases don’t get picked up by journalists? Having been one for over 15 years, I can openly say that journalists are always on a deadline, often fickle and when it comes to sifting through an inbox full of press releases, when up against tight deadlines, …