In today’s crowed media arena print advertising gets little press. Internet and social media marketing has become so popular and fashionable that the traditional method of raising brand awareness seems to have fewer and fewer supporters. Indeed, as a magazine publisher, I found hitting display …
Small business marketing to up Snail Mail
In a bid to promote its new MailshotMaker service, the Royal Mail has published a report on small business marketing trends. It surveyed 250 decision-makers at UK small businesses to explore the challenges they face. The report states that small businesses in 2016 are on the whole knowledgeable …
Content marketing…become the Guru
Your content marketing strategy should include an element of thought leadership. After all, the great UK consumer likes nothing better than to listen to an expert. Martin Lewis, the nation's favourite 'Money Saving Expert' has grown a massively successful business out of becoming the financial …