Mention advertorial to most people and they are likely to cringe. After all how many times have you come across a so called advertising feature in your favourite magazine, which is poorly written, offers no value and simply spams you with line after line of hard sell? Sadly advertorial has earned …
Content marketing…become the Guru
Your content marketing strategy should include an element of thought leadership. After all, the great UK consumer likes nothing better than to listen to an expert. Martin Lewis, the nation's favourite 'Money Saving Expert' has grown a massively successful business out of becoming the financial …
Is SEO really a black art?
SEO and digital marketing is a global industry that has grown up around helping businesses get noticed in the virtual world. What is SEO? SEO (or Search Engine Optimisation) is the process of ensuring your website ranks highly with the search engines so your customers, or potential customers, …