Content marketing...Underestimate your audience at your peril. Love them, or just don't understand them, trainspotters (or rail enthusiasts as they like to be known) know their stuff. So after BBC4's #TrainspottingLIVE first aired on Monday there was a media bonanza as flaws in the programme's …
What Is Content Marketing?
Most consumer groups shun traditional forms of marketing. Today, many people use the ability to skip TV ads, bin junk mail and unsubscribe from marketing email to avoid blatant messages that say ‘buy me!’ Consumers increasingly want to create their own journey and this involves the desire to …