Mention advertorial to most people and they are likely to cringe. After all how many times have you come across a so called advertising feature in your favourite magazine, which is poorly written, offers no value and simply spams you with line after line of hard sell? Sadly advertorial has earned …
Is Print Advertising Still Valid?
In today’s crowed media arena print advertising gets little press. Internet and social media marketing has become so popular and fashionable that the traditional method of raising brand awareness seems to have fewer and fewer supporters. Indeed, as a magazine publisher, I found hitting display …