In today’s crowed media arena print advertising gets little press. Internet and social media marketing has become so popular and fashionable that the traditional method of raising brand awareness seems to have fewer and fewer supporters. Indeed, as a magazine publisher, I found hitting display …
Content marketing…become the Guru
Your content marketing strategy should include an element of thought leadership. After all, the great UK consumer likes nothing better than to listen to an expert. Martin Lewis, the nation's favourite 'Money Saving Expert' has grown a massively successful business out of becoming the financial …
Is SEO really a black art?
SEO and digital marketing is a global industry that has grown up around helping businesses get noticed in the virtual world. What is SEO? SEO (or Search Engine Optimisation) is the process of ensuring your website ranks highly with the search engines so your customers, or potential customers, …