In today's business world your website is the window into your corporate brand. Over the last couple of months Junction Media has been involved in creating new websites for small businesses. There is of course nothing remarkable about this. Indeed it is bread and butter stuff for any self …
Content marketing…become the Guru
Your content marketing strategy should include an element of thought leadership. After all, the great UK consumer likes nothing better than to listen to an expert. Martin Lewis, the nation's favourite 'Money Saving Expert' has grown a massively successful business out of becoming the financial …
Content marketing…don’t underestimate your audience
Content marketing...Underestimate your audience at your peril. Love them, or just don't understand them, trainspotters (or rail enthusiasts as they like to be known) know their stuff. So after BBC4's #TrainspottingLIVE first aired on Monday there was a media bonanza as flaws in the programme's …