Your content marketing strategy should include an element of thought leadership. After all, the great UK consumer likes nothing better than to listen to an expert. Martin Lewis, the nation's favourite 'Money Saving Expert' has grown a massively successful business out of becoming the financial …
What Is Content Marketing?
Most consumer groups shun traditional forms of marketing. Today, many people use the ability to skip TV ads, bin junk mail and unsubscribe from marketing email to avoid blatant messages that say ‘buy me!’ Consumers increasingly want to create their own journey and this involves the desire to …